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Maryann Karinch

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Top Stories by Maryann Karinch

Expertise is like beauty: It's in the eye (or ear) of the beholder. You can have facts and figures about a particular subject coming out of your mouth, but if your audience has no interest in or need for the information, then you are not an expert. Rule #1 to be an expert: Watch for the signs and signals you are getting through to your audience. Their body language will give you clear indications of your success or failure. (This is the subject of another Ulitzer article, "The Body Language of Acceptance.") You can also go from expert to non-expert quickly if you do not have a sense of timing. For example, when someone at a cocktail party engages you in conversation about web-based calendaring software and you know two things about the subject--enough to fill, say, 90 seconds--then change the subject when you run out of content. Rule #2 to be an expert: Know how lo... (more)